Stress-test the idea before you spend the money.
Founder-written guides on running pre-mortems, killing weak assumptions and finding the part of your idea most likely to fail first.
How to Test a Business Idea Before Spending Money
A practical checklist for anyone about to spend money, time or reputation on an unproven idea.
Before you spend money on stock, ads, a website, an app or a new offer, learn how to pressure-test your idea, spot weak assumptions and set kill criteria that protect your time and savings.
Can ChatGPT Validate a Business Idea? What It Misses Before You Build
ChatGPT can help you think through an idea. A structured pre-mortem helps you decide.
ChatGPT can help you discuss a business idea, but it often misses the structured risk analysis founders need before building. Learn what to ask, what to test and where a pre-mortem helps.
Idea Validators vs Business Pre-Mortems: Why Depth Matters Before You Build
Validation can tell you people are interested. A pre-mortem tells you whether the idea can survive.
Most founders don't need more encouragement. They need a clearer view of what could kill the idea before they spend the money. Here is how idea validators and business pre-mortems compare — and why depth wins before you build.
How to Validate a Business Idea Before Spending Money
A brutal seven-step test that replaces compliments, surveys and false confidence with evidence from real customer behaviour.
A seven-step process for validating a business idea using customer behaviour, existing spending, pre-mortems and commitment tests — before you build or invest.